Michael Collins
Kelicia Ong
Yi Hui Ng
Kathlynn
Michael Collins
Kelicia Ong
Yi Hui Ng
Kathlynn
Michael Collins
Yi Hui Ng
Kathlynn
Michael Collins
Yi Hui Ng
Kathlynn
Michael Collins
Yi Hui Ng
Michael Collins
Yi Hui Ng
Michael Collins
Yi Hui Ng
Michael CollinsTravel influencers in Singapore
Singapore travel creators mostly film somewhere else. A weekend in Bali, a budget run to Bangkok, a long layover shaped into a Changi and lounge tour: the domestic list is short, so most of the work happens on short-haul routes out of here. That also makes the commercial question different, because covering a flight and a room covers the trip, not the content.
Open spot
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Featured travel influencers in Singapore
Each one opted in to be featured, so you can see their work and what they charge. Creators set their own rates and agree work with brands directly.
The Creator List isn't somewhere to hire creators. To work with someone here, get in touch with them directly through their profile links.
What works
Travel content that performs in Singapore
- 01
Room and property tour
A walk-through of the room, the view, the bathroom and the parts of the property a booking page will not show.
It answers the exact question someone has open in another tab, which is whether this room is worth the rate.
Put this in the briefName the room category being shot and the three things you most want seen, then let the creator find the rest.
- 02
Honest cost breakdown
A trip or stay itemised out loud, with real numbers and what the creator thought was worth it.
Transparency about price builds more trust than any hero shot, and these consistently outperform aspirational edits.
Put this in the briefConfirm you are comfortable with real figures on screen, including anything the creator paid for themselves.
- 03
48-hour itinerary
A tight, time-stamped route through a city or destination that a viewer could actually copy.
It is saveable and shareable, so it keeps earning reach months after the campaign window closes.
Put this in the briefGive the creator the anchor stops you need included, then leave gaps for their own finds.
- 04
Unscripted trip diary
A raw, in-the-moment record of what happened, including the parts that went wrong.
Personality carries it, so it travels far beyond the destination's existing audience.
Put this in the briefSet the non-negotiables and the safety limits, then give up creative control on everything else.
- 05
Booking or app walkthrough
A screen-and-hand demo of searching, booking, checking in or redeeming points.
It removes the friction that stops a warm viewer from converting, and it cuts well as a paid ad.
Put this in the briefProvide a test account and flag any pricing or terms that must appear on screen.
- 06
Destination myth check
A short piece testing a common assumption, on cost, crowds, safety, weather or whether a spot is worth the trip.
It picks up search and comment traffic from people already deciding, and it reads as advice rather than advertising.
Put this in the briefGive the creator the claim you want tested and let them report the honest answer.
Rates
Travel rates move on logistics more than follower count. A creator who has to block out four days, fly, shoot and edit is pricing time away from every other client, so a destination trip costs far more than a same-city hotel shoot even at identical reach. Ask what is included before you compare quotes: flights, accommodation and a per diem are usually separate from the content fee, and exclusivity in a destination or a competitor blackout period adds more again.
Who works with them
Usually hotels and resorts, tourism boards and destination marketing organisations, airlines, OTAs and booking apps, theme parks and attractions, tour and experience operators, cruise lines, luggage and travel gear brands, travel insurance, eSIM and roaming providers, credit cards and travel rewards programmes.
Working with travel creators
Why travel content converts differently here
Travel is a considered purchase with a long tail. Nobody sees a reel and books a flight that afternoon, but they save it, send it to the person they travel with, and come back to it when the leave gets approved. That makes travel content a compounding asset rather than a campaign burst, and it changes what you should measure.
Regional demand for it is real. YouGov surveyed 17 markets in May 2024 and found 60% of respondents globally consider travel information from influencers useful, but the appetite in APAC runs well ahead of that: 86% in Indonesia and 83% in Hong Kong, among the highest anywhere in the study (YouGov, 2024).
Unpolished beats cinematic
The instinct with travel is to buy a beautiful film. It rarely performs. Yi Hui Ng (@__yihui) is a featured Singapore creator, a deadpan travel and lifestyle creator with 31.7K followers whose top reel reached 1.7M views. That did not come from a colour-graded destination edit. It came from genuinely unscripted trips: hitchhiking across Japan on goodwill alone, backpacking on close to zero budget. The story was real, so people stayed for it.
If you brief a travel creator into a polished tourism ad, you have paid a premium for something your own agency could have shot. Brief them into their own format instead.
Writing a brief that survives contact with a trip
Travel briefs fail when they are too tight. Weather turns, flights slip, a restaurant closes. Give the creator a short list of non-negotiables, three or four things that must appear, plus any legal lines, and let everything else flex.
Be specific about the audience rather than the aesthetic. "Singaporean couples booking a long weekend under S$1,500" produces better work than "aspirational and premium". And confirm the practical details early: who books the flights, what the per diem covers, whether a plus-one is included, and when the creator is free to travel. Peak leave periods in Singapore, Malaysia and Indonesia get booked out months ahead.
Rates, usage and the things that inflate a quote
Content fees run roughly S$250 to S$1,200 per video for most creators, and up to S$10,000 for a top creator or KOL. Paid-ad usage adds around 30% over organic-only for a 30-day run. In travel specifically, three things push a quote up: days of travel, exclusivity, and whether the creator is handing over raw footage as well as the finished cut.
Creators set their own rates and work with brands direct. There is no agency margin sitting between you and the person doing the work, and no minimum spend forcing a campaign bigger than you need.
Going pro in travel as a creator
Travel is the hardest niche to make pay, because the cost base is real. The creators who make it work do three things. They build a portfolio of paid-usage work, not just hosted stays. They specialise, on a region, a budget level or a trip type, so brands can see exactly who they reach. And they price time, not followers, because a four-day shoot is four days you cannot sell twice.
In Hong Kong the brief will say KOL, in Thailand often KOC, in Singapore and Australia usually UGC creator. The work is much the same. The rate card should not be.
FAQ
Travel influencers in Singapore: common questions
Yes, and it is the normal arrangement rather than a surcharge. A hosted stay covers the cost of being there. Filming days, editing time and the usage rights you want afterwards are separate, and they are the parts that take a creator's working week. Raise the fee at the briefing stage, before the dates are held, so nobody discovers the gap once the trip is booked.
Four to six weeks is realistic. Most travel creators here run other client work or hold a day job, so an overseas shoot means booking annual leave, and the leave is the constraint rather than the filming. A staycation or an airport and lounge shoot can turn around in days by comparison, which is why the two are usually quoted and scheduled as different jobs.
Often only partly. A lot of travel following built here sits in Malaysia and Indonesia, sometimes the majority of it, because the destinations and the price points are shared across the region. Ask for the audience location breakdown before you judge the follower count. For a hotel in Johor, Bintan or Batam, that spillover is the reason to book rather than a caveat.
It suits this market. Singapore travellers compare cards, points and cash fares closely, and a creator who films a real booking made with points answers the question already open in another tab. Give the creator the earn rate and the redemption terms you can stand behind, keep every figure in SGD, and disclose any affiliate arrangement on the post itself. A comparison the audience cannot check will not survive the comments.
Only if you brief it months ahead. Chinese New Year is a heavy travel window out of Singapore, creators are away with their own families, and flights and rooms are locked early, which makes the week itself a poor one to shoot and a good one to run work filmed earlier. Agree the posting dates at briefing and keep the asset out of the launch-week scramble.
We are early, so the honest answer is not many yet. Everyone shown here opted in to be featured, so the names you see are people who chose to show their work rather than a ranking of the best-known accounts in Singapore.
No. These pages cover Singapore, Malaysia, Indonesia, Hong Kong, Thailand, Australia, New Zealand, Kuala Lumpur, Penang, Johor Bahru, Jakarta and Bangkok, and you can see featured creators in each market from the same place. The Creator List isn't somewhere to hire creators: it's the workspace creators use to manage deals they've already agreed, so you contact and agree work with a creator directly.
Yes. Sign up and you go straight into your workspace, where you manage the brand deals you already have: brief, agreement, drafts, client review, invoice and payment follow-up. When you set up, you can choose your niches and opt in to being featured on pages like this one.
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Creator work is bought in local terms here: UGC creators in Singapore and Australia, KOLs in Hong Kong, KOCs in Thailand. See the featured travel influencers and what they charge. The Creator List isn't somewhere to hire creators; if a creator you work with uses it, you review drafts, leave notes and approve the final cut there for free.
See featured creators' workTravel influencers in other markets