UGC cost calculator
What does UGC content actually cost? Pick your creator level, how many videos and any add-ons for an instant estimate, in SGD, USD, MYR, IDR, GBP or 45 other currencies. Built for Singapore & APAC brands, indicative and free.
3 videos · 10k–50k followers · UGC content.
Covers the finished video for your brand's channels. Running it as a paid ad typically adds around 30%. Indicative only (approx. conversion). The creator sets their own rate and confirms it with you before anything starts.
Use it to budget, then agree the exact fee with the creator you pick.
+ New to hiring creators? Start here.
Most first budgets go wrong for one reason. An influencer rate pays for their audience's attention. A UGC rate pays for a finished video your brand can post on its own channels. That is what this calculator prices.
Two things to know before you treat the number as final: running the video as a paid ad typically adds around 30%, and the creator sets their own rate and confirms the quote with you before anything starts.
What each platform is typically booked for
TikTok. Reach and hook testing, the usual first platform. Instagram. Reels and Stories, brand-building and lifestyle looks. YouTube. Shorts for reach. Long-form when the product needs explaining. Facebook. Broad and older audiences, community and group reach. LinkedIn. B2B, professional services, hiring and employer branding.
+ If you're a creator
Read it the other way. The bands are the market's prices by follower count. First paid videos go for about US$50 to US$150, under 10k followers it's US$250 to US$1,000, and 10k to 50k is US$1,000 to US$4,000. Bigger accounts charge more from there, and scripting, editing and usage rights go on top.
The add-ons are the extras professionals quote as separate line items. If your quote is one number for everything, this is the rate card you are missing.
Hiring a creator? Agree the fee with them directly. If they use The Creator List, you review and approve their work there for free. A creator? See what you're worth →
What goes into a budget
Four things set the number the calculator gives you.
The creator's size
Bigger audiences cost more. Per video, it runs from US$50 to 150 under 1k followers up to US$15,000 to 50,000 at 500k+.
How many videos
The range is per video, so three videos is roughly three times the budget.
Extras
Scripting, pro editing, hook variants and raw footage each add to the price of every video.
Running it as an ad
Paid ad usage adds about 30% for 30 days, or 40 to 60% for 90 days.
Before you hire
The budget is the start. These four decide whether the content you get back is worth it.
What it really costsFees, usage, extras and what pushes a quote up.Read the guide →
Brief it properlyThe details that stop a reshoot before it starts.Read the guide →
Usage rightsOrganic, paid and for how long. Agree it before filming.Read the guide →
UGC or influencer?Content for your ads, or a post to their audience.Read the guide →
Review the drafts in one place
If your creator runs the deal in The Creator List, they invite you in as their client. You see the brief, sign the agreement, and approve drafts on the record. Free for you, no account to buy.
Transform any briefA PDF, an email or a screenshot. Fee, dates and usage pulled out for you to check. Both signUsage and revision rounds agreed before you film. Approved, then invoicedThe invoice goes out from you, and a reminder is drafted if they're late.
What UGC content costs
As a rough guide, a UGC video runs from about US$50 to US$150 with a creator just starting out, US$250 to US$1,000 under 10k followers, and US$1,000 to US$4,000 at 10k to 50k, climbing from there with reach. Paid-ad usage rights, scripting and extra hook variants push it higher. The calculator on this page gives you an instant estimate for your exact setup.
Creators under 10k followers typically charge around US$250 to US$1,000 a video; at 10k to 50k it's closer to US$1,000 to US$4,000, and bigger accounts charge more. Paid-ad usage rights and add-ons like scripting or extra hook variants increase the rate. Use the calculator to model your own mix.
The biggest drivers are the creator's follower tier, what you are buying (an organic post to their audience, UGC content for your channels, or content with advertising rights), the number of videos, and the add-ons: scripting, professional editing, hook variants and raw footage. Advertising usage adds roughly 30% over organic-only.
It's an indicative range to help you plan, not a fixed quote. Currencies other than SGD are converted at approximate rates. Each creator sets their own rate and confirms it with you before any work starts, so use this to budget, then agree the exact price with the creator you pick.
More free tools
Social media brief generatorFor brands: answer a few questions and get a brief a creator can film from.Open the tool →
Creator rate calculatorWhat to charge for a video, a post or ads, plus a reply to paste back to the brand.Open the tool →
TikTok money calculatorYour followers in, what brands typically pay for a sponsored TikTok out.Open the tool →
Instagram money calculatorThe same for sponsored Instagram posts and Reels.Open the tool →
More on creator costs
- How Much Does It Cost to Hire a Creator? SG Rates 2026The honest 2026 cost of hiring a creator in Singapore: organic posts, UGC videos and advertising rates by scope, the add-ons that move the price, and how to hire without getting burned.
How Much Do UGC Creators Charge for One Video?A worked method for pricing one UGC video when you have never been paid by a brand: base fee, revisions, usage and extras, with a quote you can send today.- UGC Usage Rights Cost: Pricing Ads on a First DealWhat UGC usage rights cost when a brand asks for ad rights or whitelisting on a first paid deal, with numbers to say out loud and a reply to copy.
UGC Creator Rates 2026: What APAC Creators ChargeLocal-currency UGC and influencer rate bands across seven APAC markets, the reach versus content distinction that fixes mispriced briefs, and the usage-rights line that inflates budgets.