How much can I make on Instagram?
Enter your followers, and your average views if they beat them. See what brands typically pay for one sponsored post or Reel, then what a few a month adds up to. Free, in your currency, no email.
For one sponsored post or Reel, at 10,000 followers (nano size).
Indicative: what brands typically pay creators your size, not a promise of income. Deals are not guaranteed and what you earn depends on the brands you land. Instagram bonuses and gifts exist for some accounts but are small and vary a lot, so they aren't in this number.
How we work it out
Three steps, in this order.
Your followers set the band
We match your follower count to a size band, from under 1k up to 500k+.
Views count when they're higher
If your posts or Reels regularly beat your follower count, we price from your average views instead.
Where you sit in the band
Engagement and your past work decide whether a brand pays the low end or the top end.
What moves the number
Your follower count sets the band, or your views when they are higher. On Instagram, these three decide where in the band a brand will pay you.
EngagementLikes, comments and saves from an audience that actually knows you count for more than a bigger, quieter following.Read the guide →
The formatA Reel reaches people who don't follow you. A feed post or Stories mostly reach your existing audience. Brands often pay differently for each, and bundle them.Read the guide →
Your audience fitBrands pay more for an audience that matches who they sell to, in the right country and age range, than for raw size.Read the guide →
They said yes. Now what?
The Creator Workspace runs the deal from there: the brief, the agreement, the drafts and their sign-off, then the invoice and the follow-ups. No fee on what your clients pay you.
Transform any briefA PDF, an email or a screenshot. Fee, dates and usage pulled out for you to check. Both signUsage and revision rounds agreed before you film. Approved, then invoicedThe invoice goes out from you, and a reminder is drafted if they're late.
Instagram money questions
Through brand deals, brands typically pay about US$50 to US$150 per sponsored post under 1k followers, US$250 to US$1,000 from 1k to 10k, and US$1,000 to US$4,000 from 10k to 50k, rising from there. These are indicative ranges for creators your size, not a guarantee of income. If your average views beat your followers, the calculator prices from your views instead.
Instagram has run bonus programmes and gifts for some accounts, but they change, aren't open to everyone and pay inconsistently. Most creator income on Instagram comes from brand deals, which is what this calculator shows.
You don't need a set number. Brands pay creators with a few thousand followers when the audience fits and the content is good. Under 1k, paid work is rarer and usually smaller, often videos made for the brand to post themselves.
They can. A Reel can reach beyond your followers, so brands often value it higher than a single feed image, and Stories sit lower again. The ranges here are per sponsored post or Reel. If a brand wants a bundle, quote each piece, and price ad rights separately.
No. It is what brands typically pay creators your size, and you only earn it when a brand books you. Your fee depends on the brand, the scope, how long they can use your content and your negotiation. Use the creator rate calculator to price a real offer.
More free tools
Creator rate calculatorWhat to charge for a video, a post or ads, plus a reply to paste back to the brand.Open the tool →
TikTok money calculatorYour followers in, what brands typically pay for a sponsored TikTok out.Open the tool →
Engagement rate calculatorYour rate on Instagram, TikTok or YouTube, and how your views compare with your followers.Open the tool →
Instagram engagement rate calculatorYour Instagram rate from likes, comments, shares and saves.Open the tool →
More on getting paid
How Much Do Brands Pay Creators in 2026? A Rate GuideWhat the published 2026 benchmarks say brands pay across UGC videos, sponsored posts, whitelisting and retainers, and how to place your own number inside them.- How to Get Brand Deals on Instagram: A 5-Step SystemA five-step system for winning Instagram brand deals: a profile that pitches itself, proof content in the brand's format, a short warm list and a pitch with a real number in it.
How Much Do Micro Influencers Charge Per Post in 2026?A first-deal method for pricing one sponsored post as a micro influencer: the published band, the levers inside it, and a quote you can send today.
How Much to Charge for Your First Brand Deal With No Past DealsThe first-deal moment: what to quote with zero paid work behind you, how to frame a first brand deal price without undercutting yourself, and the exact message to send.