What should I charge?
A brand asked your rate. Tap four answers for the going rate, then copy a reply to send back. Free, in your currency, no email.
One video for their page, 1k–10k followers. Approx. conversion.
What creators at your level usually charge. Indicative, and yours to set.
Hiring creators instead? Use the UGC cost calculator→
How your price is built
The calculator starts from your follower band, then adds what the brand is asking for on top.
Your follower band
Your followers set the starting band. At 10k to 50k, brands typically pay US$1,000 to 4,000 a video.
Paid ad usage
If the brand wants to run your video as an ad, add about 30% for 30 days, or 40 to 60% for 90 days.
Exclusivity
Staying away from their competitors for 30 or 90 days is a fee of its own. Price it at the deals you'd turn down.
Extras on their own lines
Scripting, pro editing, extra hooks and raw footage each go on a separate line, not into the video price.
What moves your price
Four things change the number more than your follower count. Each one has a guide if you want the detail.
Ads cost extraIf they run it as an ad, that's usage. Charge for it by the month.Read the guide →
Exclusivity has a priceEvery day you can't work with a competitor is a deal you turn down.Read the guide →
Lowballs are normalA low first offer is an opening, not an insult. Counter with scope.Read the guide →
Your first dealStart low enough to land it, never so low you resent it.Read the guide →
They said yes. Now what?
The Creator Workspace runs the deal from there: the brief, the agreement, the drafts and their sign-off, then the invoice and the follow-ups. No fee on what your clients pay you.
Transform any briefA PDF, an email or a screenshot. Fee, dates and usage pulled out for you to check. Both signUsage and revision rounds agreed before you film. Approved, then invoicedThe invoice goes out from you, and a reminder is drafted if they're late.
Rate questions
Roughly US$50 to US$150 when you're just starting out, US$250 to US$1,000 under 10k followers, and US$1,000 to US$4,000 at 10k to 50k. It climbs from there: about US$3,000 to US$8,000 at 50k to 100k, and more for bigger accounts. Running the video as a paid ad typically adds around 30%.
Under 1k followers, first paid UGC videos usually go for about US$50 to US$150. Once you pass 1k and have a few deals to show, US$250 and up is normal. Quote the deliverable and its usage, not just a number, so the brand can see what they're paying for.
Yes, they set the band. More followers means more reach for a post and more proof for a video, so the going rate climbs with your count. Within a band, engagement and the quality of your past work decide whether you sit at the bottom or the top.
Professionals quote them as separate line items: scripting, professional editing, extra hook variants and raw footage each add to the fee. Pick them in the calculator to see them in your currency. If your quote is one number for everything, you are leaving money on the table.
Yes. A base rate covers one organic post or the content itself. Paid-ad usage, on the brand's account or yours through Spark Ads, typically adds around 30% for a 30-day run and 40 to 60% for 90 days. Agree it in writing before you shoot, and push back on usage with no end date.
More free tools
TikTok money calculatorYour followers in, what brands typically pay for a sponsored TikTok out.Open the tool →
Instagram money calculatorThe same for sponsored Instagram posts and Reels.Open the tool →
Engagement rate calculatorYour rate on Instagram, TikTok or YouTube, and how your views compare with your followers.Open the tool →
Instagram engagement rate calculatorYour Instagram rate from likes, comments, shares and saves.Open the tool →
More on pricing
What to Say When a Brand Asks Your Rate: 3 Copyable RepliesThree copyable replies for the moment a brand asks what you charge: the rate card reply, the ask-for-the-brief reply, and the reply when they named a budget.
How Much Do UGC Creators Charge for One Video?A worked method for pricing one UGC video when you have never been paid by a brand: base fee, revisions, usage and extras, with a quote you can send today.
Should I Charge in USD or Local Currency? Creator GuideWhether to quote and invoice in USD, your local currency, or the brand's currency on a first international deal, with a decision rule and copyable templates.