How much can I make on TikTok?
Put in your followers, and your average views if they beat them. See what brands typically pay for one sponsored TikTok, and what a few a month adds up to. Free, in your currency, no email.
For one sponsored TikTok, at 10,000 followers (nano size).
Indicative: what brands typically pay creators your size, not a promise of income. Deals are not guaranteed and what you earn depends on the brands you land. TikTok's own payouts, like the Creator Rewards Program, exist but are small and vary a lot, so they aren't in this number.
How we work it out
Three steps, in this order.
Your followers set the band
We match your follower count to a size band, from under 1k up to 500k+.
Views count when they're higher
If your videos regularly beat your follower count, we price from your average views instead.
Where you sit in the band
Engagement and your past work decide whether a brand pays the low end or the top end.
What moves the number
Followers set the band, or your views when they are higher. These three decide where you land inside it, and they matter more on TikTok than most people expect.
Views, not just followersTikTok pushes videos to people who don't follow you, so a small account can out-view a big one. Brands know it and ask for your average views.Read the guide →
Your nicheA food, beauty or app creator with a tight audience is easier for a brand to place than someone who posts a bit of everything.Read the guide →
What the brand getsA video for their own page or ads is worth more than a post on yours. Ad rights, Spark Ads and exclusivity all add to the fee.Read the guide →
They said yes. Now what?
The Creator Workspace runs the deal from there: the brief, the agreement, the drafts and their sign-off, then the invoice and the follow-ups. No fee on what your clients pay you.
Transform any briefA PDF, an email or a screenshot. Fee, dates and usage pulled out for you to check. Both signUsage and revision rounds agreed before you film. Approved, then invoicedThe invoice goes out from you, and a reminder is drafted if they're late.
TikTok money questions
Through brand deals, brands typically pay about US$50 to US$150 per sponsored video under 1k followers, US$250 to US$1,000 from 1k to 10k, and US$1,000 to US$4,000 from 10k to 50k. It climbs from there. These are indicative ranges for what creators your size are paid, not a guarantee, and you only earn them once a brand says yes. If your average views beat your followers, the calculator prices from your views instead.
Some accounts can earn from TikTok's own programmes, like the Creator Rewards Program, but eligibility depends on your account and region, and what it pays varies a lot from video to video. For most creators it is small next to a single brand deal, which is why this calculator leaves it out.
There's no official line. Brands pay creators with a few hundred followers for videos they post on the brand's own page, and creators with a few thousand followers land paid posts too. Engagement and the quality of your videos count as much as the number.
Often, yes. Brands want to know what a post will reach, and on TikTok that follows your recent views more than your follower count. If your average views beat your followers, this calculator prices from your views, and you should say so when you quote. If they sit below, lean on the quality of your content and your audience fit instead.
No. It is the range brands typically pay creators your size. What you're paid depends on the brand, the scope, whether they run your video as an ad, and how you negotiate. Use the creator rate calculator when you have a specific offer to price.
More free tools
Creator rate calculatorWhat to charge for a video, a post or ads, plus a reply to paste back to the brand.Open the tool →
Instagram money calculatorThe same for sponsored Instagram posts and Reels.Open the tool →
Engagement rate calculatorYour rate on Instagram, TikTok or YouTube, and how your views compare with your followers.Open the tool →
Instagram engagement rate calculatorYour Instagram rate from likes, comments, shares and saves.Open the tool →
More on getting paid
How Much Do Brands Pay Creators in 2026? A Rate GuideWhat the published 2026 benchmarks say brands pay across UGC videos, sponsored posts, whitelisting and retainers, and how to place your own number inside them.
How to Get Brand Deals on TikTok: 5 Steps for CreatorsA five-step system for landing TikTok brand deals: a profile with pinned proof, brands already spending on the app, native content in their format, and a pitch a media buyer can act on.
TikTok Shop for Creators: The APAC PlaybookHow creators actually earn on TikTok Shop through product tags, the affiliate programme and livestream selling, which of the three converts hardest in Singapore, and how eligibility, casting and compliance shift across the six APAC markets.
How Much Do Micro Influencers Charge Per Post in 2026?A first-deal method for pricing one sponsored post as a micro influencer: the published band, the levers inside it, and a quote you can send today.
How Much to Charge for Your First Brand Deal With No Past DealsThe first-deal moment: what to quote with zero paid work behind you, how to frame a first brand deal price without undercutting yourself, and the exact message to send.