TikTok engagement rate calculator
Your rate by views, the way TikTok is usually judged, and by followers too. Free, no email.
Views 5× your follower count
Per TikTok post, against 12,500 followers.
- By followers
- 10.6%
- By views, how TikTok is usually judged
- 2.1%
The sum used: (likes + comments + shares and saves) ÷ followers × 100 = 1,325 ÷ 12,500 × 100 = 10.6%.
A strong rate is a reason to charge at the top of your band. Find your band→
Why TikTok is judged by views
The For You feed shows your videos to people who don't follow you, so followers are a poor yardstick. Interaction per view is the fairer read, and it's the first number the calculator gives you once you add views.
Views, not followers
A video can reach many times your follower count. Dividing by views asks how many of the people who actually watched did something.
Shares and saves
They tend to signal stronger intent than a like. If you can see them in your analytics, include them.
The outlier effect
A single breakout video inflates views and can swing the rate either way. Average several videos, not your best one.
Sponsored against native
Brand-led videos often land differently from your own. Calculate them separately before you quote either to a brand.
Reference points
Rough markers from published benchmarks, cited in our engagement rate formula guide. A rate by views and a rate by followers are different numbers, so compare each with accounts of a similar size.
The full formula, with worked examples, is in the engagement rate formula guide.
- About 1.5%The broad TikTok average across industries, as of March 2025.
- 4% to 8%Typical for creators under 10,000 followers, measured against followers.
From a good rate to a brand deal
Engagement gets you noticed. These four guides cover what to do with it.
The formula, workedBy followers, by views and by reach, with examples.Read the guide →
More viewsWhat actually moves views, and what's a myth.Read the guide →
Put it in your media kitWhere your rate goes, and how to show it honestly.Read the guide →
Posts that get dealsThe content brands look at before they reach out.Read the guide →
When a brand does reach out
The Creator Workspace keeps the deal in one place: the brief, the agreement, the drafts and their sign-off, then the invoice and the follow-ups. No fee on what your clients pay you.
Transform any briefA PDF, an email or a screenshot. Fee, dates and usage pulled out for you to check. Both signUsage and revision rounds agreed before you film. Approved, then invoicedThe invoice goes out from you, and a reminder is drafted if they're late.
TikTok engagement rate questions
Add the likes, comments, shares and saves on a video, divide by its views, then multiply by 100. For a whole profile, divide the combined interactions on your last 20 videos by their combined views, so one viral clip doesn't skew it.
Views is the usual read, because the For You feed pushes videos well past your own followers. Followers still matter to brands checking a profile, which is why this calculator shows both. Don't compare a views rate with a followers rate.
As rough markers, the broad TikTok average across industries was about 1.5% in March 2025, and creators under 10,000 followers often sit around 4% to 8% when measured against followers. Treat both as markers, not a pass mark.
In your analytics on a creator or business account, per video. Likes and comments show on the video itself. If you can't see saves and shares, leave that box empty.
It helps your case. A video that earns interaction per view is the kind brands want to put spend behind. Paid usage is priced on top of your base fee, so check the creator rate calculator for the band before you quote.
More free tools
Creator rate calculatorWhat to charge for a video, a post or ads, plus a reply to paste back to the brand.Open the tool →
TikTok money calculatorYour followers in, what brands typically pay for a sponsored TikTok out.Open the tool →
Instagram money calculatorThe same for sponsored Instagram posts and Reels.Open the tool →
Engagement rate calculatorYour rate on Instagram, TikTok or YouTube, and how your views compare with your followers.Open the tool →
More on TikTok and rates
- Master the Engagement Rate Formula: TikTok, IG, Xiaohongshu
- How to Get More Views on TikTok in 2026A Singapore-first playbook for TikTok views that treats watch-through rather than likes as the ranking signal: the first three seconds, structuring for rewatches, sounds and local search intent, a cadence you can sustain, and when creator content and paid amplification are worth adding.
How to Get Brand Deals on TikTok: 5 Steps for CreatorsA five-step system for landing TikTok brand deals: a profile with pinned proof, brands already spending on the app, native content in their format, and a pitch a media buyer can act on.
TikTok Spark Ads: A Singapore & APAC Guide for 2026How TikTok Spark Ads amplify an existing creator post as paid distribution, why that reads as native in Singapore, and how to budget content, usage rights and media for APAC campaigns.