Engagement rate calculator
Pick a platform, add your averages, and see your rate, plus how your views compare with your followers. Free, no email.
Views 5× your follower count
Per TikTok post, against 12,500 followers.
- By followers
- 10.6%
- By views, how TikTok is usually judged
- 2.1%
The sum used: (likes + comments + shares and saves) ÷ followers × 100 = 1,325 ÷ 12,500 × 100 = 10.6%.
A strong rate is a reason to charge at the top of your band. Find your band→
What moves your engagement rate
The percentage is only as useful as the number you divide by and the posts you average. These are the four things that change it most.
What you divide by
Followers show how your own audience responds. Views show how a video did once the platform pushed it further. They answer different questions.
Which actions you count
Likes and comments are the baseline. Shares and saves usually say more about intent, so add them if you can see them.
Account size
Small accounts often show a higher percentage, because a few comments go a long way. Compare yourself with accounts of a similar size.
How many posts you average
One viral clip can lift the number for weeks. Average your last 10 to 20 posts for a rate you can quote to a brand.
Reference points
Rough markers from published benchmarks, cited in our engagement rate formula guide. Compare yourself with accounts of a similar size, on the same formula.
The full formula, with worked examples, is in the engagement rate formula guide.
- About 1.5%The broad TikTok average across industries, as of March 2025.
- 4% to 8%Typical for creators under 10,000 followers, on the follower-based formula.
From a good rate to a brand deal
Engagement gets you noticed. These four guides cover what to do with it.
The formula, workedBy followers, by views and by reach, with examples.Read the guide →
More viewsWhat actually moves views, and what's a myth.Read the guide →
Put it in your media kitWhere your rate goes, and how to show it honestly.Read the guide →
Posts that get dealsThe content brands look at before they reach out.Read the guide →
When a brand does reach out
The Creator Workspace keeps the deal in one place: the brief, the agreement, the drafts and their sign-off, then the invoice and the follow-ups. No fee on what your clients pay you.
Transform any briefA PDF, an email or a screenshot. Fee, dates and usage pulled out for you to check. Both signUsage and revision rounds agreed before you film. Approved, then invoicedThe invoice goes out from you, and a reminder is drafted if they're late.
Engagement rate questions
Add up the likes, comments, shares and saves on a post, divide by your followers, then multiply by 100. For example, 480 likes, 36 comments, 20 shares and 45 saves on an account with 12,500 followers is 581 divided by 12,500, which is 4.6%.
Followers tell you how your own audience responds, so they suit a settled account. Views tell you how much interaction a video earned from everyone who watched it, which is why short video on TikTok is usually judged per view. Never compare a rate by followers with a rate by views.
It depends on the platform, the account size and the formula. As rough markers, the broad TikTok average across industries was about 1.5% in March 2025, and creators under 10,000 followers often sit around 4% to 8% on the follower-based formula. Compare yourself with accounts of a similar size.
Yes. This calculator counts likes, comments, shares and saves together. Not every platform shows shares and saves publicly, so if you can't see them, leave that box empty and the rate covers likes and comments only.
It helps. Follower count sets your band, and a strong, consistent rate is a good reason to price at the top of it. A rate from one lucky post is weaker evidence than an average across your last 10 to 20, so quote the average.
More free tools
Creator rate calculatorWhat to charge for a video, a post or ads, plus a reply to paste back to the brand.Open the tool →
TikTok money calculatorYour followers in, what brands typically pay for a sponsored TikTok out.Open the tool →
Instagram money calculatorThe same for sponsored Instagram posts and Reels.Open the tool →
Instagram engagement rate calculatorYour Instagram rate from likes, comments, shares and saves.Open the tool →
More on engagement
- Master the Engagement Rate Formula: TikTok, IG, Xiaohongshu
- How to Get More Views on TikTok in 2026A Singapore-first playbook for TikTok views that treats watch-through rather than likes as the ranking signal: the first three seconds, structuring for rewatches, sounds and local search intent, a cadence you can sustain, and when creator content and paid amplification are worth adding.
How to Get Brand Deals on Instagram: A 5-Step SystemA five-step system for winning Instagram brand deals: a profile that pitches itself, proof content in the brand's format, a short warm list and a pitch with a real number in it.