UGC Bundle Pricing: What to Charge for 3 or 5 Videos

UGC bundle pricing starts with one video priced from your rate band, then a discount only when you can batch-film the bundle: about 10 percent off three videos and 15 percent off five, same product, one shoot. Separate concepts or shoots get no discount. Hooks, paid usage and raw footage stay priced separately.

The message usually lands like this: "Love your work. What's your price for 3 videos?" Or: "Can you do a 5-video package?" You know your price for one. You do not know whether three should cost three times that, or whether saying no to a discount makes you look difficult. This guide gives you the numbers, the reply and the rate card line.

Why should a bundle cost less only sometimes?

A discount should follow the work you save, not the brand's hope for a deal. When three videos share one product, one setup and one shoot day, you light the room once, unbox once and learn the product once. That saving is real, so passing some of it on is fair.

The saving is bigger than it feels. The American Psychological Association's summary of task-switching research reports that the mental blocks created by shifting between tasks can cost as much as 40 percent of someone's productive time. Filming three videos for one product in one session avoids most of that switching. Filming three different concepts across three days does not.

Bundling itself is ordinary pricing. Selling several items as one package, often below the sum of the parts, is a standard move described in any account of product bundling. The mistake is giving the bundle price to work that never got bundled.

How does UGC bundle pricing work?

Five steps, in this order. Skip the first and every number after it is a guess.

1. Price one video from your band. Use the house bands by follower count: under 1k US$50 to US$150, 1k to 10k US$250 to US$1,000, 10k to 50k US$1,000 to US$4,000, 50k to 100k US$3,000 to US$8,000. Price follows quality, scope and usage, and your average views count when they beat your followers. The Creator Rate Calculator gives you a starting figure if you have never set one.
2. Ask one question: can these be filmed together? Same product, same setup, one shoot day means yes. Different products, locations, outfits or concepts that need their own day means no.
3. Apply a small, fixed discount to batchable bundles. About 10 percent off for three videos, about 15 percent off for five or six. These match the volume curve in our creator rate card guide, and they stay small on purpose: the brand saves a little, you book a block of work.
4. Price hooks and versions as add-ons. An extra hook is not a video. It gets its own small price per hook.
5. Price usage per video at the full single fee. Paid ads, whitelisting and longer licences never take the bundle discount.

What do a 3-video and a 5-video bundle actually cost?

Here is the maths for a creator in the 1k to 10k band who charges US$600 for one organic video: one concept, one hook, one round of revisions, posting on the brand's own channels.

Now add the extras a performance brand will usually want for a 3-video bundle:

• Two extra hooks per video: 6 hooks at US$50 each is US$300.
• Paid ads for 30 days: about 30 percent of the single fee per video, so US$180 times 3 is US$540. Not US$162, because the licence is priced on US$600, not on the discounted US$540.
• Total: US$1,620 plus US$300 plus US$540 is US$2,460.

The brand gets three videos and nine openings to test, with a month of ad rights. You gave away nothing except the time you genuinely saved by filming in one go. If the brand wants 90 days of paid ads instead, price each video at 40 to 60 percent of US$600 for 90 days, which is US$240 to US$360 per video.

How should you price hooks and versions?

A hook is the first two or three seconds: the line or shot that stops the scroll. Ad buyers test several openings on the same body, which is why hook requests are so common in bundles. Each extra hook means a few seconds of new footage and a fresh export, not a new script, product setup or edit.

That makes hooks the cheap add-on, and you should sell them that way. A common figure is about US$50 per extra hook, within a range of roughly US$25 to US$150, matching our guide to how much UGC creators charge. Other versions follow the same logic:

• Extra hook: about US$50 each.
• Different aspect ratio or length cut from the same footage: a small edit fee, priced like a hook.
• A new script, angle or call to action: that is a new concept, so it is a new video at the full or bundle rate.

The line between a version and a video is simple. If you need to film the middle again, it is a video.

What should each video in a bundle include?

Write the scope per video, not per bundle. "Three videos, revisions included" invites three videos and unlimited rounds. Each video in the package should list:

• One concept: one idea, one script, agreed before filming.
• One hook: extras priced per hook.
• One round of revisions: extra rounds at 25 to 50 percent of the single-video fee, so US$150 to US$300 on a US$600 video. The revisions guide has the wording.
• Usage window: organic posting on the brand's channels, with any paid use priced per video and per window.
• Delivery date: one date per video, or one date for the batch.

Per-video scope is what stops a bundle turning into scope creep. When the brand asks for "just one more cut", you can point at the line it would add to. The scope creep guide covers what to say when that happens after signing.

Why shouldn't a bundle quietly include raw footage or extra usage?

Because those are the two parts of the deal worth the most to the brand after delivery, and neither costs them anything to ask for inside a package price.

Raw footage lets the brand's editor cut new ads from your clips without you. That is future work you will not be paid for, so it is priced as its own line: commonly about 30 to 50 percent of the single-video fee per video, or US$180 to US$300 on a US$600 video.

Extra usage is the same trap in a different form. "Five videos, use them anywhere" turns five licences into one, at a discount. Every video the brand puts money behind is a separate asset earning for them, so every video gets its own licence at the full rate. The usage rights for creators guide has the full ladder, including 6 and 12 month terms.

What should you reply when a brand asks your price for 3 videos?

Answer with both prices and let the brand pick. Fill the brackets and send it.

Hi [Name], thanks for thinking of me for this.

If all three are for [product] and I can film them in one shoot, the three come to US$1,620 instead of US$1,800 (US$600 each on their own). Each video has its own concept, one hook and one round of revisions, and you can post them on your own channels.

If you want to test openings, extra hooks are US$50 each. Paid ads are US$180 per video for 30 days. If the three need separate shoots or different products, it is US$600 each.

Which of those fits what you have in mind?

For "can you do a 5-video package?", swap in the five-video numbers: US$2,550 instead of US$3,000 if it is one product and one shoot, US$600 each if not. The brand now has a clear reason the discount exists, and a clear reason it disappears.

What line should go on your rate card?

Put the package on the card so you never invent it under pressure. Copy this and change the numbers to yours:

Bundles (one product, one shoot): 3 videos US$1,620, 5 videos US$2,550. Each video includes one concept, one hook and one round of revisions, with organic posting on your channels. Separate concepts or shoots are priced per video at US$600. Extra hooks US$50 each. Paid ads priced per video on the full fee: +30% for 30 days, +40 to 60% for 90 days. Raw footage not included, available at 30 to 50% of the video fee.

If you keep your rate card in The Creator List, usage and exclusivity pricing sit on the same card you share as one link, so the bundle line and the licence lines travel together. It is a 14-day free trial, then a monthly plan.

What are the common mistakes with bundle pricing?

• Discounting before pricing one video. A discount off a guess is still a guess. Set the single price first.
• Discounting separate shoots. Three days of filming is three days of filming. No saving, no discount.
• Big round discounts. "30 percent off for five" tells the brand your single price was padded. Keep it near 10 and 15 percent.
• Discounting the licence. Bundles cut production costs. Usage is priced per video, per window, every time.
• Unlimited revisions across the bundle. One round per video, written down, or the bundle eats your week.
• Throwing in raw footage to close. It is the most reusable part of the work. Price it or keep it.

What are the key takeaways?

• Price one video from your band before you quote any bundle.
• Discount only batchable bundles: about 10 percent for three, about 15 percent for five or six.
• Separate concepts or separate shoots mean full price per video.
• Hooks are cheap add-ons at about US$50 each, not new videos.
• Usage and raw footage are priced per video on the full fee, never bundled in.
• Answer "price for 3?" with both prices and a reason, then let the brand choose.